Posted by Peggy Farber on 10/26/2016

What does it take to generate interest in your home from the right homebuyers at the right time? Marketing is paramount, and using all of the marketing tools at your disposal will make it easier for any home seller to connect with prospective homebuyers consistently. Today, many high-quality marketing tools are readily available to home sellers, including: 1. Social Media Facebook and other social networks now empower home sellers to share details about their residences with homebuyers from around the world. Furthermore, social media is free and easy to use, making it a powerful tool to add to your home selling arsenal. Social media, of course, only ranks as an effective marketing tool if you understand how to leverage it properly. For instance, you'll want to include high-resolution photos of your home with any social media content. You also will want to respond to homebuyers' questions quickly as these queries are posted on social networks, as this may help your home stand out in a crowded real estate market. 2. Virtual Tours Imagine what it would be like if a homebuyer could take a walk through your home even if he or she were many miles away. Thanks to virtual tours, home sellers are able to offer homebuyers a distinct home showing experience, one that is sure to make a long-lasting impression. Before you set up a virtual tour, be sure to consult with a real estate agent. This professional will be able to help you stage your home properly and ensure it looks great to any prospective homebuyer during a virtual home showing. 3. Email Updates Work with your real estate agent to ensure your home is included in any email blasts that he or she sends out. By doing so, you'll be able to maximize your marketing reach and ensure that many homebuyers can learn about your residence immediately. Any email notification should include relevant information for recipients. Therefore, you should ensure that information about your home is included only in email blasts that go to homebuyers who are likely to be interested in your residence. For example, an email blast that is sent to luxury homebuyers should not include information about a tiny house that is now available, as this residence is unlikely to generate significant interest. On the other hand, highlighting your two-bedroom house in an email update sent to first-time homebuyers and small families may be ideal. By doing so, you may improve your home's chances of garnering substantial attention from homebuyers without delay. The home selling process continues to evolve, and thanks to best-in-class technologies, home sellers possess advanced tools they can use to showcase their residences at all times. Discover the benefits of first-rate technologies and be sure to use them as part of your home marketing efforts. With these tools, you'll be better equipped to accentuate the positives of your residence to homebuyers globally and boost your chances of obtaining multiple competitive offers for your house as well.





Posted by Peggy Farber on 5/27/2015

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media. This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick: 1. A Website A real estate website that has an easy and constantly updated property search. 2. A Wordpress blog WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property. 3. A Facebook business page Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks. 4. A custom Twitter page Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience. 5. A custom You Tube channel You Tube is the second largest search engine and has over 800 million unique users each month providing the perfect place to advertise homes for sale. 6. A robust LinkedIn profile LinkedIn operates in 200 countries and is one of the most widely used social networks. 7. A mobile website Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.