Posted by Peggy Farber on 1/16/2019

Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!





Posted by Peggy Farber on 12/26/2018

Selling your home can be an exciting time because it usually represents a positive change in your life. Chances are, putting your house on the market means you're moving up in your career, expanding your family, or even retiring.

Regardless of the reason you're selling your home, one thing's for certain: You'll want the process to go as smoothly as possible!

The first step to making that happen involves choosing a real estate agent who's experienced, easy to work with, familiar with your neighborhood, and ready to help you navigate the many twists and turns of selling your home. If this is the first time you've sold a home -- or if you haven't done it in a decade or more -- you'll need lots of advice on everything from pricing your home correctly to enhancing its appearance and making the best possible impression on potential buyers.

Since you usually don't get a second opportunity to make a great first impression, there are two crucial concepts to remember that can make or break your chances of selling your house at the best price and in a relatively short period of time.

Curb Appeal: One of your top objectives in listing your house is to attract as many qualified buyers as you can. The first hurdle you'll need to clear is making your property look inviting from the outside.

Whether you're selling real estate or consumer products, attractive packaging is what catches people's attention and draws them in. The outside appearance of your home and yard is the first thing that triggers either interest or disinterest among prospective buyers. House hunters often make a snap decision in a matter of seconds about whether to pursue a real estate listing, and that decision is typically based on factors like the condition of your lawn, the neatness of your shrubbery, and the appearance of the exterior off your house.

Basic ways to enhance your home's curb appeal would include applying a fresh coat of paint, maintaining a manicured lawn, and -- if the season allows -- placing colorful potted or hanging flowers on your porch or near your front door. Good curb appeal advice would vary, depending on the style, size, layout, and condition of your property, so the best place to turn for customized curb appeal ideas would be your real estate agent.

Home Staging: Most people are familiar with the concept of home staging, but don't necessarily know how to go about it in the most effective way. Part of the problem stems from the fact that homeowners can't objectively look at their own home and see what needs to be improved or changed. Outside opinions, such as those from a professional home stager, Realtor, or home decorator, can be extremely helpful. If you happen to have a friend or relative with a flair for home organizing or decorating, they may be willing to provide you with some productive suggestions, too!





Posted by Peggy Farber on 5/31/2017

Although your real estate agent will do the lion's share of the work involved in selling your home, there are several things you, the homeowner, can do to help move things along.

By making sure your home is always ready to be shown at a moments notice to prospective buyers, you will be helping to "tip the scales" in the direction of a faster sale. Since making a great first impression is crucial to the sales process, it's important that your home always looks its best -- both inside and out. Here are a few tips to keep in mind when you decide to put your home on the market.

Order versus chaos: Every time your real estate agent sets up a showing of your house, it's an opportunity to attract and engage potential buyers. When your house and property look organized, clean, and well cared for, it sends a series of positive messages to prospects.

Admittedly, it can be a little bit of a hassle to keep your house looking (and smelling) immaculate all the time, but doing so can definitely work in your favor when it comes to making a great impression and getting your house sold faster.

To the extent that it's possible, try to eliminate or significantly reduce anything that could be described as "clutter." Clutter can include anything from excessive furniture and wall hangings to knick-knacks on your shelves and too many containers on kitchen countertops.

The ultimate effect you want to achieve is one of spaciousness, tastefulness, and organization. Anything which detracts from those desirable qualities could potentially work against you. As the classic 1980s TV commercial for a well-known dandruff shampoo reminds us: "You never get a second chance to make a first impression!"

Remember curb appeal: Actually the real first impression happens before prospective buyers even enter your home or step on your property. In many cases, it occurs before they even get out of their cars!

Making sure your house and property look as impeccable as possible from the street can help attract potential buyers and put them in a more receptive state of mind. Maintaining a manicured, clutter-free lawn, highlighted by a few splashes of floral color, can be an effective way to create eye-appeal and make a positive first impression.

One thing home sellers are either unaware of or forget about is the fact that prospective buyers sometimes do a preliminary "drive by" before picking up the phone and calling your (or their) real estate agent to schedule a showing. If they do not like what they see from their car, they probably are not going to take the next step and arrange a full tour of your home.

When you come to the realization that every person who drives by or visits your home is a potential buyer, you'll be more motivated to take care of the many details that either attract of send away prospective buyers.





Posted by Peggy Farber on 3/23/2016

In the hustle and bustle of prepping a home to be sold, many people overlook one very important detail; home safety. And while you'd like to think that prospective buyers visiting your home are upstanding citizens, the simple truth remains that selling your home opens your door wide open to complete strangers...Strangers who are going to be encouraged as potential buyers to explore every detail of your home. Luckily, by taking a few small steps, you can rest a little easier. 1. Hide you valuables - This may seem like a no-brainer, but you'd be surprised how many people forget to put away common valuables like jewelery, high-value collectables, expensive perfumes, and high-end designer accessories like handbags and money clips. Be sure to go from room to room, keeping an eye out for anything that may hold appeal for a potential thief, and tuck away anything you think might draw a thief's attention. Do a follow-up walk of your house the next day, just in case you may have missed something. 2. Firearms - If you are a homeowner who is also a gun and/or weapon owner, then you are probably already taking the necessary precautions in regard to gun safety. However, for some collectors, prominent display is one of the things that a gun owner may take pride in. Just because your guns are in a locked, secured display case doesn't mean that they still don't hold risk to you or your loves ones. In a private setting, a locked display case is just fine...But in a situation where you are selling your home, complete strangers will have the ability to see that you are a gun owner, how many guns you have, and the precise location of your collection. Considering the value of a gun collection can run into the thousands, they should be treated just like any other valuable in your home; locked away and out of sight. 3. Personal mail - Things like bill invoices, credit card statements, and social security information should be put out of sight. Identity theft is on the rise, and by taking the proper precautions, you can avoid your personal information from falling into the wrong hands. 4. - Prescription medication - Be sure to remove medications from your medicine cabinet that carry the potential for abuse. 5. Parental safety - If you are a parent, you'll obviously want to take precautions to keep your children safe. Remember...You are allowing complete strangers full access to your home. For peace of mind, consider removing family photos, personalized items such as prominently displayed school jerseys and embroidered pillows, and that A+ math test on the refrigerator. Many people feel this step is either unimportant or unnecessary. If you feel fine with displaying these items, then feel completely free to.  The odds of a person wanting to do your family harm are fairly low.  But if you are a "better safe than sorry" kind of person, then consider this step. As long as a few precautions are met, you have no reason to feel uneasy about your home being shown. The vast majority of the people who are going to be looking at your house are responsible members of society, looking for a home to either start or grow their own families. That being said....Better safe than sorry.





Posted by Peggy Farber on 3/9/2016

Nothing makes more of a statement about a home than the front door. The front door is the first thing people see when they go to your home. Since the front door is a key focal point when people go to your house it is important to make a good impression. Remember first impressions may end up being lasting impressions. According to the latest research, it takes just ten seconds to decide whether or not you will buy a house. Four of those ten seconds will be standing at the front door. According to designer Ceciia Neal, “Your front door reflects what you think about a house. A door can sell a property.” You never get a second chance to make a good impression, so why not get it right the first time? There are many ways to make a front door and entry way more appealing without breaking the bank. If you have an open porch, spruce it up, add seasonal decorations, a basket of flowers. Use window boxes or hanging baskets. Put down a new door mat, nothing to crazy. Make sure the front door is not in need of any repairs, and give it a good cleaning. Create a welcoming entrance leading to your front door with flower beds and big pots of flowers. Consider painting your front door to an eye catching color that makes a statement. Change your door knob, maybe try decorative hardware. You will be surprised how these few changes can transform your front door into an inviting entrance




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