Posted by Peggy Farber on 11/22/2017

Many home buyers approach house hunting from the same angle as an employer searching for the ideal job candidate. It's almost like they have a split personality. On one hand, they're hoping that each prospect will be the one they ultimately choose. On the other hand, they're also looking for flaws and weaknesses -- reasons not to choose the house (or the job candidate) they're considering.

The solution to that dilemma for home sellers is simple... but not necessarily easy! Follow the advice of songwriter Johnny Mercer, who penned the lyrics to the 1944 hit song "Accentuate the Positive" (eliminate the negative)! Presenting your home in its best light to potential buyers not only helps attract more offers, but it also increases your chances of receiving your asking price -- assuming it's based on hard facts, such as recent sales data of other comparable homes in the neighborhood.

Getting It Right The First Time

An experienced real estate agent can be immensely helpful in determining a realistic listing price that will reflect your home's fair market value without being too high. (The last thing you want is for the price to scare away qualified prospects!) Although it's not an exact science, there is a methodology that helps make sure the listing price is reasonable and in the right ball park.

There are several challenges that homeowners face in staging their home for quick sale and determining the best price for all parties involved. In addition to the potential pitfall of allowing one's emotions to inflate a home's asking price, it's also difficult for the owner to view their home through the eyes of potential buyers. That's why professional advice can often make the difference between success and failure in real estate sales.

Being able to identify cost-effective ways to enhance the curb appeal and overall marketability of a house for sale can be difficult for someone who doesn't do it on a daily basis. A real estate professional with a trained eye can zero in on necessary changes, repairs, and cosmetic improvements that can accentuate the positive and eliminate -- or at least, downplay -- the negative!

If it's been a few years since your house or rooms have received a fresh coat of paint, then that might be one of the first improvements a real estate agent or home staging consultant recommends. To "cast as wide of a net" as possible, neutral paint colors typically have the broadest appeal to prospective home buyers. Fresh flowers -- both in hanging baskets and vases -- are an inexpensive way to add some color and appealing touches to the look and feel of your home. Doing your best to get rid of clutter, weeds, and objectionable odors in and around your home are other basic steps you can take to make a positive impression on potential buyers.





Posted by Peggy Farber on 11/8/2017

For home sellers, it may be easy to fall into the trap of overpricing your property. And if you're not careful, you may encounter a number of price-related problems, including:

1. Homebuyers will shy away from your house.?

Homebuyers want to find high-quality and affordable residences that they can enjoy for years to come. However, if you overprice your house, you risk alienating large groups of homebuyers instantly.

Price represents a key factor for homebuyers, and as such, you'll want to offer a price that matches homebuyers' expectations and budgets. If you assess the real estate market closely, you should have no trouble establishing a fair price for your home.

For example, home sellers can compare and contrast their houses with residences that currently are listed on the housing market. By doing so, home sellers can evaluate the prices of comparable houses and set prices for their houses based on the current real estate market's conditions.

2. Your home may remain on the real estate market for an extended period of time.

Overpriced homes frequently take longer to sell than other residences. This means your house may linger on the real estate market for months, weeks or years if you fail to price it appropriately.

When it comes to pricing your home, you'll want to make a great first impression on homebuyers. Ultimately, if you establish a fair price from the get-go, you can accelerate the home selling process.

It also is important to note that homebuyers frequently can sense desperation. And the longer your home remains on the market, the more likely it becomes that a homebuyer may assume that a home seller is desperate to get rid of a property. Thus, you might wind up receiving offers far below your initial expectations if you overprice your house.

On the other hand, if you price your house aggressively, you can boost your chances of generating plenty of interest in your residence and receiving multiple offers that meet or exceed your expectations.

3. Your home will be difficult to promote.

There are many great features that help you home stand apart from others. Conversely, an above-average price will hurt your chances to differentiate your home in any real estate market and detract from your real estate agent's ability to promote your house.

For home sellers, it is crucial to listen to your real estate agent. This professional understands what it takes to promote a house and will be able to offer pricing recommendations based on the current housing market. Furthermore, your real estate agent has your best interests in mind and will do everything possible to help you optimize the value of your house.

Work with an experienced real estate agent to ensure you can determine the ideal price for your home – you'll be glad you did. With a real estate agent at your side, you can set a fair price for your residence and move one step closer to selling your residence.





Posted by Peggy Farber on 3/11/2015

Setting a price for your home can be one of the most important decisions you make when placing your home on the market. The asking price can often make or break the sale. The asking price is part of the marketing of the home. Here are some tips on how to set the right asking price in a strategy to sell. 1. It's not personal. Let go of your personal feelings for your home. Potential buyers don't care how much you paid for the home, how much time you spent planting a garden or how much money you've invested in in updates. A house is only worth what a buyer is willing to pay. 2. Get a professional opinion. A real estate professional can give you an opinion of its likely selling price range. The opinion should consider the prices of comparable recently sold homes, on-the-market homes and homes that were on the market, but weren't sold. 3. Act like a buyer. Do your research by attending open houses in your area.  Try to think like a buyer and try to make an impartial assessment of how those homes compare to yours in terms of location, size, amenities and condition. 4. Consider market conditions. What are the home prices in your area doing? Are the prices going up or falling? What are the average days on market for a home in your price range? If prices are falling you will want to be aggressive in pricing making your home the best buy on the market and look for a quick sale before prices continue to fall.