Posted by Peggy Farber on 10/8/2014

Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age? Photos: Studies show that more photos can increase "the perceived value" of your home by about 13 percent. Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily. Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won't completely replace the traditional open house but it will get more interested and qualified buyers in your door. Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to "go viral". Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home's listing is mobile friendly. Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer. Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information. Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home's listing.





Posted by Peggy Farber on 9/3/2014

Independent studies have confirmed that deploying particular scents in a home for sale can dramatically increase the home's appeal to a potential buyer.  With that being said, what is the best way to go about changing your home's "scentmosphere"? 1. - The Friend Test - Often times, we get used to particular scents in our home, so much so that we don't even notice that they're there.  Litter boxes, old couches, bathrooms, and bedrooms can all breed their own "scentmosphere", and some can be more noticeable and offensive than others.  Have a friend come over and, well.....Smell your home.    Your friend doesn't live in your home.  They can pick up on things that you may not be able to, like the smell of dirty laundry, a musty-smelling finished basement, or a well-lived-in bedroom.  These "other person" smells can turn off a buyer in a heartbeat.  If you are a smoker, then stop smoking inside while your house is on the market.  Keep children's rooms tidy and clean-smelling. 2. - Kitchen Comfort - There are many scents that can be utilized in the kitchen to make it more appealing.  Candles, lemon wedges chopped up into a garbage disposal, cinnamon sticks in the oven, and fresh-cut flowers can be utilized for this purpose. Some people swear by citrus scents, others by baked goods, but it really boils down to personal preference.  Lavender has been shown to produce a calming effect, and fruit scents like apples and peaches can carry classier undertones. 3. - Subtlety is key.  You want a noticeable "scentmosphere", but not one that is overpowering.  Pick your scents accordingly.  If you overdo it, people may think you're trying too hard to cover something up.  Remember that because we breathe, we smell things constantly.  Each individual smell shouldn't be strong enough to cover multiple rooms in your house.  You don't want your entire downstairs to smell like the cinnamon you have in the kitchen.  Likewise, a fresh lemon scent all over the entire house can make it seem like there are smells that will creep into the "scentmosphere" once the lemon scents wear off.  Less is more.