Posted by Peggy Farber on 2/25/2015

Why isn't your house selling? It may not be the market, instead it could be what you are or are not doing. Believe it or not you can ruin your chances of selling your home. So, how can you capture the attention of potential buyers? Read on to find out if you are making any of these mistakes. Missing or Bad Photos Buyers love to look at photos. They love to look at lots of photos so include lots of photos in your online listings. There is such a thing as a bad photo though. Pictures of unattractive rooms, toilets and messy areas can also turn a buyer off. Make sure every photo has great light, shows off your home and shows a neat and clean home. Place the best shots at the beginning so it is the first thing the buyer sees on the listing site. Lack of Curb Appeal Most buyers will search for homes online and then jump in the car and drive by. If your home has bad curb appeal they may eliminate it before they even walk through the front door. Be sure to create curb appeal by trimming the trees, fertilizing the lawn, and sprucing up the landscaping. Remember first impressions mean a lot. Bad Advertising The words that advertise your home are vitally important. Avoid clichés and instead use your creativity and talk about the best features of your home. You only have so much space for text so make it count! Price Too Low/High Pricing a home too high won't produce an offer, but sometimes pricing it too low leaves buyers wondering what is wrong. Use a real estate professional to help you strategically price your home to sell in the current market. You're Hovering When potential buyers are looking at your home there is nothing more awkward than finding the homeowner is still there. Buyers can't picture the home as their own if you are there. When the house is being shown make sure you are not home. There are things in your control in the selling process of your home. Take the time to make sure your home is staged and looks ready to sell and avoid the above mistakes and you should have a sold sign in no time.





Posted by Peggy Farber on 2/4/2015

Is your real estate agent an expert marketer? Today, buyers use the internet more than any other source to find a home. It is vital that your real estate agent use a fully, integrated marketing plan to sell your home. Here are just a few things you will want to make sure your agent has:

  • A website
  • An IDX property search
  • A way for buyers to search for homes from a mobile device
  • A blog
  • A Facebook business page
  • A Twitter account
  • A You Tube channel and video marketing
Because there are so many ways that buyers look for homes, it is important that your home is advertised where people are looking online (Facebook and Twitter). A blog will typically get your home high visibility in search engines. Speaking of search engines, You Tube, is a part of Google and buyers love videos. Check out this website to see how all of these features work together to help the seller.





Posted by Peggy Farber on 12/31/2014

You may think that any home improvement is an investment but when it comes to updating your home some renovations can actually be a money pit? Here are some home updates that don't bring a return on investment and even some that might repel future buyers. The saying goes, "Kitchens and bathrooms sell homes". This is true but keep it simple when renovating. Keep clean lines, neutral decor, upgraded appliances are your best bet. Remember to consider your home and the neighborhood, don't put a master chef kitchen in a mid-level home. You will only end up losing money. A bathroom can easily be updated by giving it that hotel spa look. Use white or cream towel sets, a clean but non intrusive candle and some new knobs on the cabinets. Before you install all brand new carpeting some buyers are turned off by wall-to-wall carpeting. If you have pets this is especially true. Buyers who have allergies do not want to buy a home with wall-to-wall carpeting. Expensive wallpaper may be in but buyers prefer painted walls. Use clean and neutral colors. Adding a swimming pool will limit your buyer pool (pun intended). Pools attract a specific buyer but they do not add a monetary value to the home. Some buyers just don't want the added expense, danger or hassle of a pool. If you do install a pool, an inground pool is most preferred. Before do any home renovation consider how it would appeal to a larger population in the sale of your home.





Posted by Peggy Farber on 10/8/2014

Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age? Photos: Studies show that more photos can increase "the perceived value" of your home by about 13 percent. Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily. Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won't completely replace the traditional open house but it will get more interested and qualified buyers in your door. Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to "go viral". Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home's listing is mobile friendly. Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer. Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information. Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home's listing.





Posted by Peggy Farber on 10/1/2014

When you walk into an open house and see the home you want to buy, before you start working with the seller's agent, you need to understand who that agent is working for. Many buyers do not understand that the seller's agent has a fiduciary duty or a duty of loyalty to the homeowner. While agency laws differ from state to state they have the same general principles: Typically an agent represents either the buyer or the seller. However, in some cases an agent will assume the role of a dual agent (representing both the seller and the buyer). Make sure to check the agency laws specific to your state, but in general agents fall into these categories: Seller's Agent: A seller's agent works for the real estate company that lists and markets the property for the seller, exclusively representing the interest of the seller. Buyer's Agent: Some states may have written agreements regarding buyer agency. A buyer agent assists the buyer in evaluating properties, preparing offers, and negotiating in the best interest of the buyer. Dual Agency: Dual agency occurs when the buyer's agent and the seller's agent are the same person or company (depending on state law). Dual agents do not act exclusively in the interests of either the seller or buyer. Dual agents cannot offer undivided loyalty to either party. A conflict of interest can arise because the interests of the seller and buyer may be different or adverse. A buyer and seller must agree to dual agency. Always ask your real estate agent about the agency laws in your state. Many states require buyers and sellers to sign a disclosure form at the first meeting between the agent and potential client.