Posted by Peggy Farber on 5/27/2015

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media. This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick: 1. A Website A real estate website that has an easy and constantly updated property search. 2. A Wordpress blog WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property. 3. A Facebook business page Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks. 4. A custom Twitter page Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience. 5. A custom You Tube channel You Tube is the second largest search engine and has over 800 million unique users each month providing the perfect place to advertise homes for sale. 6. A robust LinkedIn profile LinkedIn operates in 200 countries and is one of the most widely used social networks. 7. A mobile website Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.  





Posted by Peggy Farber on 12/24/2014

There is truth in the  popular saying, “A picture is worth a thousand words”.  A picture reveals details in a way that words cannot describe. In the real estate business, we rely on photography to showcase the best features of the homes we are seeking to sell. Without quality pictures, it will be difficult for potential clients to imagine the home as words alone would be insufficient. In a recent survey, 80% of buyers searched for homes on the internet with approximately 25% purchasing the property they found. This confirms the important role pictures play  in attracting a buyer.  Here are a few tips on taking and selecting the best pictures to advertise your home. The best time to take pictures of the exterior of the home is in the afternoon when the sky is clear blue and the sun is shining. For interior shots, turn on the lights or use a camera with a flash. This adds the correct color balance, making the room look brighter. Take as many shots as possible of each side of the exterior of your house as prospective buyers want to see more than just the front view. Your interior photos should include each room of the house, even the bathrooms, laundry room, and basement.  Be sure to highlight added features such as a swimming pool, patio, fire place, or gym .  Taking several pictures of each room, at different angles, will help ensure you capture the shot that best compliments each area of your home. Getting a clear, quality  shot is very important. Stage each room in a way that compliments its size, and character.  Remove extra furniture, and clutter that might obscure the beauty of the area.  Always pay close attention to the details, critique each picture from the view point of the potential buyer. After the photo shoot, select the best pictures and crop as needed.  Your professional real estate agent will then take the time to review the pictures with you and advise on which ones to display on the listing sheet.  Your agent will know which shots best compliment your home and will help it sell.  Always keep in mind it is the pictures of your home that will attract a buyer and inspire them to seek more details.